The Essential AI Table
30+ years in marketing and technology. Fortune 500 partnerships, digital strategy before there was a playbook, and now this.
You don't need another AI course.
And it's not about learning every tool.
It starts with knowing what the AI headlines actually mean. Then you can choose.
Which AI to reach for. What to build with it. How to put it to work.
Thought. Word. Action.
Three moves. Every program runs them in order.
THOUGHT. You stop asking one AI for everything. You learn which one to hand a job to, and how to make them argue with each other so you catch what you'd have missed alone.
WORD. You build the actual assets. Video, voice, site, decks. The things you've been paying someone else to make or not making at all.
ACTION. You deploy it. Agents that run without you re-explaining yourself every time. Systems that hold.
Before any of it: you learn what the AI headlines actually mean, so you're choosing instead of guessing.
You're not behind.
Everybody around you is talking about AI like they get it. Some of them do. Most of them are running prompts they found on LinkedIn and hoping nobody asks a follow-up question.
You don't need to catch up.
You need to know what's actually going on, and what to do about it on Monday.
WORD. You build the actual assets. Video, voice, site, decks. The things you've been paying someone else to make or not making at all.
"Susan has an uncanny ability to cultivate insights and create disruptive programs using her deep intuition, problem solving, and decades of experience."
— Esi Eggleston Bracey, Chief Growth & Marketing Officer, Unilever
"She has a tremendous gift for crafting stories, bringing passion, knowledge, expertise, and a long track record of radical success."
— Adaora Udoji, Executive Leadership, Media & Emerging Tech
For Leaders Who'd Rather Build Than Watch
Self-paced, with coaching if you want it. You work on your real situation, not a case study, and you leave with something you actually made.
Private. Strategic. Built for Professionals.
Start self-paced. Add coaching when you want a second set of eyes.
No cohorts, no jargon, nobody watching you figure it out.
You work on your real situation and walk away with documents that get smarter every track you take.
Clear. Capable. Confident.
Every program follows the same proven methodology — six AI platforms, three master documents, and outputs of your own. From Foundation to advanced tracks.
Self-Paced.
Guided.
Your Call.
Multiple Entry Points. Real Outcomes. Start with Foundation, then choose the track that fits your situation and your season.
"In each case she proved to be deeply insightful, courageously creative, and a stellar collaborator."
— John Englehart, Chief of Staff, Hospital for Special Surgery
"Susan gave my son more than tools — she gave him direction and a powerful belief in what lies ahead. She's a builder of futures."
— Janel Merritt, C-Suite Executive
You don't need another AI course.
You need a methodology that builds real capability — strategic thinking, creative assets, and deployed systems that work after the course is done.
