AI: The Part Nobody's Telling You.

And the Part Where You Learn to Use It.

P&C Industry Intelligence

AI Fluency
for P&C Insurance.

Who's building it. Who's funding it. What it means for your agency.

16 short lessons. Built for busy agents. No fluff.

16 lessons $13B+ market 91% of carriers adopting AI

Real Talk:

Your carrier is already using AI. Your P&C competitors are already using AI. The vendors pitching you are using AI to pitch you. And you're still doing everything manually.

This is the intelligence briefing your carrier will never give you. And the one your competitors hope you never get.

The Course

The AI Landscape for P&C Insurance

16 lessons • Auto, home, renters, commercial.

The players building AI tools designed to automate what you do. Where the billions are flowing. The compliance lines you cannot cross. How data centers are changing your book of business. The agents already winning. And the vocabulary that makes you fluent in any room where AI comes up.

Most AI courses skip all of this. We don't. You understand the world first. Then you build in it.

See all 16 lessons

1. The Lay of the Land
Your starting point. What AI is doing to P&C insurance right now. 2. What AI Actually Is
How AI works, what it can't do, and why that matters for your agency. 3. The Players Coming for Your Book
Names, pricing, and what your carrier already knows. 4. Follow the Money
Where the billions are flowing and why today's pricing won't last. 5. The Compliance Reality
TCPA, NAIC, carrier rules. Know them or risk your license. 6. Client Data & AI
What to share with AI and what stays offline forever. 7. AI Bias + Who's Missing
Bias in underwriting, claims, and pricing. You're the human check. 8. When Companies Get AI Wrong
Nine failure patterns. The lessons that save your agency. 9. Data Centers & Your Book of Business
Property values, power grids, community risk. See it first, win. 10. Breather: Sit With That
Pause. Reflect. Then we get personal. 11. AI & Insurance Careers
The real data. A 56% wage premium. Your experience matters more. 12. Running Your Agency With AI
What your CRM can't do and what AI can. 13. What Your Clients Think About AI
70% think AI benefits carriers, not them. Here's what to say. 14. The Agents Already Winning
8X ROI. 70% faster quotes. This is your competition. 15. AI Vocab You Need
20 terms plus a vendor call cheat sheet. Bookmark this. 16. Course Complete
What shifted and your next move.

AI Is Already In Your Market.

Three shifts hitting P&C agents right now.

Speed to Lead

78% of insurance consumers buy from the first responder. AI answers in seconds. Agencies using AI outreach report 40% higher connect rates and 3x ROI.

Client Service

AI receptionists answer every call. Voice agents handle payments at 2am. Agencies report 100% call answer rates and 8x ROI in 30 days.

Claims & Underwriting

Your carrier is processing claims 30-70% faster and underwriting in 15 minutes instead of 5 days. This is happening at corporate whether you see it or not.

The Threat You're Not Seeing.

Tools like Superagent AI are pitching P&C agents directly. $299/month for one AI agent. $1,000/month for six. Quoting across 50+ carriers in 30 seconds.

Your competitor may already be using it. Every month you wait, they're booking appointments while your phone rings to voicemail.

By the Numbers

Short Lessons

$13B+

Market in 2026

62%

Agencies Using AI

ROI in 30 Days

Course 2

Essential AI Fluency: Platforms, Creative & Systems

51 lessons across three modules • THOUGHT • WORD • ACTION

THOUGHT — 18 lessons

Six AI platforms. Each one set up, configured, and tested by you. ChatGPT. Claude. Gemini. Perplexity. NotebookLM. Microsoft Copilot. Plus prompting mastery and troubleshooting, so when AI gives you garbage, you know exactly how to fix it.

See all 18 lessons

1. Welcome to THOUGHT 2. Meet Your Advisory Board 3. Table 1: ChatGPT 4. ChatGPT Set Up 5. Table 2A: Google Gemini 6. Gemini Set Up 7. Table 2B: Google NotebookLM 8. NotebookLM Set Up 9. Table 3: Claude 10. Claude Set Up 11. Table 4: Perplexity 12. Perplexity Set Up 13. Table 5: Microsoft Copilot 14. Microsoft Copilot Set Up 15. Take a Breather 16. Prompting for Great Output 17. Prompting Troubleshooting 18. Well Done

WORD — 19 lessons

Six creative studios. Image generation. Cinematic video. Voice cloning. Digital avatars. Web design. You learn to direct AI like a creative department that works for you.

See all 19 lessons

1. Welcome to WORD 2. Your Creative Studios 3. How to Talk to AI for Creative Work 4. When Creative Prompts Break 5. Google Flow: Test Drive 6. Google Flow: Go Create 7. Kling: Test Drive 8. Kling: Go Create 9. Canva: Test Drive 10. Canva: Go Create 11. Mid-Way Breather 12. ElevenLabs: Test Drive 13. ElevenLabs: Go Create 14. HeyGen: Test Drive 15. HeyGen: Go Create 16. Squarespace AI: Test Drive 17. Squarespace AI: Go Create 18. Enter the Creative Department 19. You Did That

ACTION — 14 lessons

Four build labs. You create Custom GPTs, Google Gems, Claude Skills, and a real app, no coding required. Then you connect your platforms so they work together as one system.

See all 14 lessons

1. Welcome to ACTION 2. Lab 1: Custom GPTs & Agent Mode 3. Building with ChatGPT Agents 4. Take a Breather 5. Lab 2: Google Gems & Deep Research 6. Building with Gemini 7. Take a Breather 8. Lab 3: Claude Skills, Artifacts & MCPs 9. Building with Claude 10. Take a Breather 11. Lab 4: Building an App on Lovable 12. Take a Breather 13. Connect Your AI Platforms 14. Exhale

68 gorgeously designed, ADHD-friendly lessons. One methodology.

Built For P&C Agents Who...

✓

Know AI is changing insurance but don't know where to start

✓

Are getting pitched AI tools every week and can't tell real from hype

✓

Want to compete with larger agencies without a larger budget

✓

Want to make smart AI decisions, not panicked ones

Self-Paced

$697

16 lessons. The complete P&C insurance AI landscape. Players, tools, compliance, strategy. Lifetime access. Updated quarterly.

Get the P&C AI Landscape

Want Susan in the Virtual Room?

Landscape + Power Session

Everything above plus 90 minutes one-on-one on Zoom. I walk you through the landscape, answer every question about AI in your specific market, and make sure you know exactly what to do next.

$1,197

Get the Landscape + Coaching

Questions You Might Have

Is this specific to my carrier?

Covers the entire P&C ecosystem. Farmers, State Farm, Allstate, independent. You'll understand what your carrier is building and what tools are available regardless of affiliation.

I'm a small agency. Is this relevant?

Especially. Large agencies have teams evaluating AI. You don't. This gives you the same intelligence. Built for agencies of 1 to 10 people.

What's the difference between the AI Landscape and the Essential AI Table?

The AI Landscape is your intelligence briefing: who's building what, where the money flows, compliance, and strategy. The Essential AI Table is the hands-on methodology where you set up and use six AI platforms, six creative studios, and four build labs. The Landscape shows you the world. The Table teaches you to build in it.

How often is the landscape updated?

Quarterly. AI in insurance moves fast. Every time you log back in, you get the latest version.

Your competitors are already moving.

The question isn't whether AI will change P&C insurance. It's whether you'll be ready when it does.