AI Fluency Training Initiative
Essential AI Fluency.
BET Edition.
A custom AI fluency training program for BET employees across functions.
Prepared by KENEKTS Global LLC for BET Leadership.
18 core lessons
5 function tracks
Organization-wide
Program Overview
A structured training program.
Built for how BET actually works.
Essential AI Fluency: BET Edition is a custom training initiative that builds AI capability across BET's workforce. Employees are walked through the leading AI platforms, creative studios, and workflow tools, and learn how each one fits into the work they already do.
The program is training only. It does not produce research, insights, or analysis. It produces employees who are fluent in AI tools and vocabulary, ready to bring that fluency into their existing roles and processes.
Why Now
The fluency gap every media
organization is facing.
AI tools, vocabulary, and workflows are moving faster than any team can absorb on their own.
Sales teams walk into meetings with advertisers already using AI to plan buys.
Marketing teams get pitched new AI creative tools every week.
Content teams watch production timelines compress around generative tools.
Executives field AI strategy questions they did not have time to prepare for.
Every media organization is facing the same challenge. The ones that close the gap first walk into every room fluent. The ones that wait improvise.
Essential AI Fluency: BET Edition closes the gap with a structured, proven curriculum customized for BET's functions, roles, and daily workflows.
Program One
The AI Landscape for BET
18 lessons • Three acts • Universal core plus function-specific tracks.
A structured orientation to the AI landscape for media professionals. How the technology actually works. Who is building it. Where investment is flowing. Compliance and privacy fundamentals. The vocabulary every BET employee should be able to use confidently in rooms with advertisers, partners, and peers.
Act One is universal. Act Two splits into function-specific tracks so each team sees AI through the lens of the work they already do. Act Three delivers the shared vocabulary.
See all 18 lessons
ACT ONE • The Landscape
Every BET employee takes these ten lessons. The shared foundation.
1. The Lay of the Land
Where AI stands in media right now. Your starting point.
2. What AI Actually Is
How it works, what it can't do, and why that matters for your role.
3. The Players Building the Tools
The major platforms, their differences, and when to use each one.
4. Follow the Money
Where AI investment is flowing and what that means for media workflows.
5. The Compliance Reality
Privacy, data handling, and what every employee needs to know.
6. Working With Company Data & AI
What to share with AI tools and what stays inside company systems.
7. AI Limitations & Human Oversight
Where AI gets things wrong and why the human is always the check.
8. When Companies Get AI Wrong
Common failure patterns and how to avoid them.
9. The Infrastructure Layer
Data centers, compute, and the economics shaping AI access.
10. Breather: Sit With That
Pause. Reflect. Then it gets specific to your role.
ACT TWO • It Gets Specific
Five modular tracks. Employees take the track relevant to their role.
11. Media Sales Track
How sales professionals use AI to prep for advertiser meetings and stay current.
12. Marketing Track
How marketing professionals use AI for campaign workflows and creative iteration.
13. Analyst & Research Support Track
How analysts use AI tools to accelerate their own work within existing processes and oversight.
14. Content & Programming Track
How content professionals use AI tools in development workflows.
15. Executive & Operations Track
How leaders evaluate AI vendors, tools, and claims with confidence.
16. Your Role in the AI Era
Skills that travel. Capability that compounds.
ACT THREE • The Language
Fluency in the terms becoming table stakes across the industry.
17. The AI Vocabulary You Need
Agentic workflows, retrieval-augmented generation, model context, inference. The words that unlock the rooms.
18. Program Complete
What shifted. Where employees go from here.
Three industry shifts this program
prepares employees for.
Public, documented, industry-wide. Relevant across every function at BET.
The Foresight Shift
At the ANA Media Conference in March 2026, Marc Pritchard told the room P&G is paying partners for foresight, not execution. The same expectation is reaching every function in media.
- Sales, marketing, content, research, and operations all being asked to see further ahead
- Foresight is now the expectation, not the differentiator
- Employees need the vocabulary and tools to deliver it from inside their own roles
Agentic Workflows
IAB Tech Lab released its agentic buying framework in March 2026. AI agents are being built into the workflows employees rely on every day.
- Media buying, campaign planning, creative production, and research synthesis all being reshaped
- The tools and processes BET employees already use are changing from the inside
- Every function needs a working understanding of what that means for their daily work
A New Shared Vocabulary
Cross-media measurement standards are being revised. AI governance frameworks are being written. New terms are entering industry conversations every month.
- Every meeting now contains language that did not exist a year ago
- Sales, marketing, content, research, operations, all facing the same vocabulary gap
- Fluency is no longer optional for anyone carrying BET's name into a room
Program Two
Essential AI Fluency: Platforms, Creative & Systems
51 hands-on lessons • Three modules • THOUGHT • WORD • ACTION
THOUGHT — 18 lessons
Employees are walked through six AI platforms: ChatGPT, Claude, Gemini, Perplexity, NotebookLM, and Microsoft Copilot. Each platform is demonstrated end-to-end so employees understand what it does, how it differs from the others, and when to use it. All hands-on work happens in a guided environment that respects BET's IT and compliance policies. Plus prompting fundamentals and troubleshooting.
See all 18 lessons
1. Welcome to THOUGHT
2. Meet Your Advisory Board
3. Table 1: ChatGPT
4. ChatGPT Set Up
5. Table 2A: Google Gemini
6. Gemini Set Up
7. Table 2B: Google NotebookLM
8. NotebookLM Set Up
9. Table 3: Claude
10. Claude Set Up
11. Table 4: Perplexity
12. Perplexity Set Up
13. Table 5: Microsoft Copilot
14. Microsoft Copilot Set Up
15. Take a Breather
16. Prompting for Great Output
17. Prompting Troubleshooting
18. Well Done
WORD — 19 lessons
Six creative studios demonstrated in action: image generation, cinematic video, voice cloning, digital avatars, and web design. Employees see how each studio works and learn how to direct AI creative tools, so they can evaluate, brief, and collaborate with these tools confidently when they encounter them in BET's approved environment.
See all 19 lessons
1. Welcome to WORD
2. Your Creative Studios
3. How to Talk to AI for Creative Work
4. When Creative Prompts Break
5. Google Flow: Test Drive
6. Google Flow: Go Create
7. Kling: Test Drive
8. Kling: Go Create
9. Canva: Test Drive
10. Canva: Go Create
11. Mid-Way Breather
12. ElevenLabs: Test Drive
13. ElevenLabs: Go Create
14. HeyGen: Test Drive
15. HeyGen: Go Create
16. Squarespace AI: Test Drive
17. Squarespace AI: Go Create
18. Enter the Creative Department
19. You Did That
ACTION — 14 lessons
Four build labs walk employees through what Custom GPTs, Google Gems, Claude Skills, and no-code apps can actually do. Employees see each type of build from start to finish and learn how the platforms connect into a working system. All demonstrations happen in a guided environment compatible with BET's IT and compliance policies.
See all 14 lessons
1. Welcome to ACTION
2. Lab 1: Custom GPTs & Agent Mode
3. Building with ChatGPT Agents
4. Take a Breather
5. Lab 2: Google Gems & Deep Research
6. Building with Gemini
7. Take a Breather
8. Lab 3: Claude Skills, Artifacts & MCPs
9. Building with Claude
10. Take a Breather
11. Lab 4: Building an App on Lovable
12. Take a Breather
13. Connect Your AI Platforms
14. Exhale
69 structured, accessible lessons. One methodology. Customized for BET.
About KENEKTS Global
The firm behind the methodology.
KENEKTS Global LLC is an AI fluency training firm specializing in custom curriculum development for enterprise clients. The firm's proprietary Essential AI Table methodology is a structured, platform-independent approach to AI capability building, designed for professionals who need to become fluent in AI tools and vocabulary inside their existing roles and workflows.
The methodology has been deployed with Fortune 500 consumer packaged goods executives, enterprise marketing leaders, independent agency principals, and industry-specific verticals including insurance and medical services. It is platform-independent by design, teaching cognitive functions rather than brand dependencies, so the skills employees build are portable and durable as the AI landscape evolves.
KENEKTS Global has a thirty-year working relationship with BET across multiple previous engagements, making it uniquely positioned to customize the curriculum to BET's culture, workflows, and priorities.
Designed for BET employees who…
✓
Want to build AI fluency inside their existing role without a steep learning curve
✓
Work in client-facing roles where advertisers and partners are already asking AI questions
✓
Need a structured way to evaluate AI vendors, tools, and claims with confidence
✓
Want portable skills that travel across platforms and compound over a full career
Next Steps
A structured path forward.
A formal proposal from KENEKTS Global will follow with full scope, phased pricing, timeline, and deliverables. The proposal will include a scope conversation with designated BET stakeholders, a customization phase, and a phased rollout that fits BET's calendar and existing training processes.
Formal proposal to follow
Phased Implementation
Built to move at BET's pace.
Phase One • Customization
Scope conversation with BET stakeholders. Curriculum tailored to BET's functions, workflows, and priorities. Alignment with existing training, HR, and IT processes.
Phase Two • Rollout
Program opens to designated BET employees across functions. Self-paced lessons, live cohort touchpoints, and a structured support channel for the duration of the program.
Phase Three • Expansion
Based on results, additional tracks, advanced cohorts, or refresher modules can be added. Scope evolves with BET's priorities.
Frequently asked questions.
Does this overlap with existing BET research, insights, or strategy functions?
No. This program is training only. It teaches BET employees how to use AI tools and vocabulary inside their existing roles, processes, and oversight. It does not produce research, insights, audience analysis, or intelligence products. Those functions remain entirely with the existing BET and Paramount teams who own them. The program is designed to strengthen the fluency of employees who already work within those structures, not to parallel or replace any existing function.
Does this require installing new tools on BET computers?
No. The program is designed to work within whatever tool approvals and IT policies are already in place at BET and Paramount. Employees are walked through each platform in a guided environment. They learn what each tool does, how it works, and when to use it, so they are fully prepared to use any tool the moment it is approved for their machine. No installation is required to complete the program.
Does this fit within existing Paramount training and L&D processes?
Yes. The program is designed to slot into existing training and development categories, work alongside any existing AI tool approvals and IT policies, and respect whatever procurement and vendor review processes apply. The customization phase includes alignment with those processes from the start.
What's the difference between the AI Landscape program and the Essential AI Table?
The AI Landscape for BET is the orientation and vocabulary program: how AI works, who is building it, compliance fundamentals, and the function-specific tracks that connect the landscape to daily work. The Essential AI Table is the hands-on platform and tools methodology where employees set up and practice with six AI platforms, six creative studios, and four build labs. The Landscape orients. The Table builds capability.
How quickly could the program begin?
Phase One, the customization and scope alignment, can begin within two weeks of agreement. Phase Two, the employee rollout, follows on a timeline that fits BET's calendar and existing processes.
Who is KENEKTS Global's client base?
The firm works with Fortune 500 consumer packaged goods executives, enterprise marketing leaders, independent agency principals, and industry-specific verticals. Engagements range from individual executive training to organization-wide rollouts. Client names are protected in public materials and available under NDA during the proposal conversation.
Is the curriculum platform-independent?
Yes. The Essential AI Table methodology teaches cognitive functions and workflows rather than brand dependencies. Employees learn to recognize which type of tool fits which type of task, so the skills remain durable as platforms evolve, are replaced, or are reshaped by the market.
Fluency is the new table stakes.
A structured program. A proven methodology. A partner with a thirty-year working relationship with BET.
Prepared by KENEKTS Global LLC
Essential AI Fluency: BET Edition • Prepared by KENEKTS Global LLC for BET Leadership • © 2026 KENEKTS Global LLC
