We Don’t Do Personal Branding.
We Do Positioning.
With Tools.
This is Sip & Click.
Join the Next Cohort3 sessions or 6.
Choose your vibe.
The Game Has Changed.
Everyone's talking about AI. Most people are dabbling - a little copy editing here, some email polishing there. But ask them to break down how they're actually using AI to their advantage?
(crickets)
Real talk: while you were perfecting your craft, building REAL relationships, earning ACTUAL expertise? Some 22-year-old just launched their third online business using ChatGPT and made six figures.
(leans back with arms crossed)
And honestly? Good for them. We love to see it.
Here's the thing - I've been watching this happen.
Who Am I?
I'm Susan Hearn, digital strategist, storyteller, and that cousin who's been in the tech game long enough to make it make sense.
(raises hand and pointer finger)
With over 30 years in marketing - 20 of them deep in the digital trenches - I've helped everyone from students to C-suite execs position themselves to show up online with clarity, confidence, and a whole lot of soul.
(gestures with hands painting the picture)
Now I teach that positioning strategy. With digital tools, templates and step-by-step guidance. And the kind of support that makes you feel like you can actually do this.
(sits forward with purpose)
Brands and orgs I've worked with are below and if you're curious about my path, my story’s right here.
(gentle pointing, like inviting you to sit down for tea)
Come Take a Sip
Sip & Click is a live, guided series for grown folks ready to master digital skills and position themselves for what's next.
Think of it like book club...but instead of pretending we read that 400-page novel, we're sipping our beverage of choice and actually BUILDING things.
(raises eyebrow with a smile)
No code scaries. No tech-bro jargon. No complicated dashboards that look like airplane cockpits.
No pressure to become a social media machine either.
We’re building strategic presence - whether that’s a killer LinkedIn profile, a website that actually works for you, or learning to use AI-powered tools without feeling like you need a computer science degree.
Just today's tech made doable. With real humans. In real time. Building real things you can actually use and yes, things you can actually monetize.
(nods with certainty)
Let's get into it.
I’m in. Show me the schedule.
Let's be clear. Here's the real tea.
(sits forward with renewed energy)
You have something they don't: actual expertise, real relationships, proven experience, and WISDOM.
Now imagine combining all that with their tools. Imagine moving at their speed with your depth.
Baby, that's not catching up. That's LAPPING everyone who ever underestimated you.
(slight cock of the head with slow blink)
The Philosophy
We Don't Do Personal Branding.
(sits back with assuredly)
You are not a brand. You're a whole grown human with real expertise.
(counts off matter-of-factly)
What we're doing is called POSITIONING. Making sure people who need you can actually VALUE what you have to offer. Clarity about what you do, who needs it, and where they can find you.
(looks directly at you with conviction)
Because here's what I know...you've already built your reputation. It's your time.
Here's What to Expect
Live + Guided
We build together in real time. Problems solved, breakthroughs happen, and you walk away changed.
Bite-Sized Videos
Quick hits of knowledge that keep the momentum going when life gets in the way of learning.
Templates + Prompts
Flexible Schedule
Three time slots because we respect that you have an actual life outside of skill-building.
Group Energy
Cohorts of sharp minds, good vibes, zero tolerance for energy vampires or mansplainers.
ADHD-Friendly
Clear steps, focused sessions, gentle pacing. Built for brains that think differently, not straight lines.
This is the grown folks digital glow-up you’ve been waiting for.
Our Method: Thought-Word-Deed
Ancient Wisdom Meets 'Why Didn't Anyone Tell Me This Before?'
(leans back with knowing smile)
Look, we didn't invent this wisdom.
Your grandmama knew it. Your pastor preached it. The ancestors LIVED it.
(gestures as if seasoning food)
We just added tech to the recipe. Like putting hot sauce on good greens...same foundation, just hits different.
The Starter Sip
(Sessions 1-3)
Your first taste of digital mastery.
Session 1:
Thought
Let's Get These Words Flowing
You'll log off with:
-
Your ENTIRE About section written (bio, story, what you do)
-
3 AI tools tested and YOUR favorite picked
-
10+ pieces of copy you can use immediately
-
The "I wrote that?" feeling
The moment: When AI helps you write something that makes YOU tear up.
Session 2:
Word
Say It With Your Chest
You'll log off with:
-
LinkedIn completely transformed (in the session!)
-
Your website copy DONE and loaded
-
A professional header that looks expensive
-
DM's already starting to slide
The moment: When you refresh your LinkedIn and don't recognize yourself (in the best way).
Session 3:
Deed
Proof of Life (and Skills)
You'll log with:
-
1-page website: Home, About, Services, Contact
-
Mobile-optimized site that looks perfect everywhere
-
SEO basics so Google can find you
-
Automation Starter Pack that works while you sleep
The moment: Your group chat explosion: "Y'ALL. MY SITE IS LIVE. LOOK!!!"
That's the Starter Sip.
Three Days. Three sessions. Real transformation.
Only $349
Some people stop here. They got what they needed. They're good.
(pauses and looks at you)
But others? Others want MORE...
The Full Pour
(Sessions 4-6)
The full-bodied digital experience.
Session 4:
Deep Thought
Where clarity becomes strategy
You'll log off with:
-
Your signature offer outlined and named
-
Pricing that doesn't make you sweat
-
A one-page business plan (created with AI)
-
Clear on what you're ACTUALLY building
The moment: When you realize you're not "trying to figure it out" anymore...you KNOW.
Session 5:
Deep Word
Your multimedia message
You'll log off with:
-
60-second video script + AI editing tools
-
Email templates that sound like you talking
-
Social posts for 30 days (created in 30 minutes)
-
Voice notes transcribed into content gold
The moment: When you hear/see yourself and think, "wow, I sound like an expert."
Session 6:
Deep Deed
We automate, launch, and let go
You'l log off with:
-
Booking systems, contact lists, and tested
-
Email welcome sequence, loaded and launched
-
Payment processing active
-
First automation making you money
The moment: When you get your first automated booking while you weren't even at your computer.
That's the Full Pour.
Six Days. Six sessions. Complete empire.
Only $597
What You'll Need
The choice to invest in yourself is yours.
We'll use free tools wherever possible, and I'll always point you toward the most affordable, beginner-friendly options. But just so you know, if you decide to publish your website or upgrade certain tools, there may be small additional fees.
Those parts? Totally your call. No surprise charges. No pressure. Just honest guidance, real skills, and support that sticks with you long after we log off.
(warm smile, hand to heart)
AI Tools
We'll explore how to use AI to sharpen your story and spark new thinking, without sounding robotic. You'll test tools like ChatGPT, Gemini, Claude, Meta AI, Perplexity, and Microsoft Copilot.
Free versions available. Optional upgrades: $0–$20/month.
We'll help you build or refresh your LinkedIn profile so it reflects where you're headed. You'll learn to write a strong headline, update your About section, and confidently ask for recommendations.
Free to use. Paid upgrades available, but not required.
Website Builder
We'll help you build a one-page personal site using beginner-friendly templates on Squarespace or Wix, no coding needed.
Build for free, but to launch, you'll need to purchase your own domain (starting at $10/year), and hosting website plans running $16-$25/month.
Canva
We'll use Canva to create clean, professional visuals that match your message, no design experience required.
Free plan available. Paid upgrades optional, starting at $10–$15/month.
Computer & Zoom
This is a hands-on experience. You'll need a computer, a Zoom account, and a strong Wi-Fi connection.
Zoom is free. Just bring your computer, your Wi-Fi, and your focus.
Tech Support
The Next Sip & Click Cohort Is Coming Up
July's Theme: Digital Grace
For professionals who want to master digital positioning and AI-powered tools with intention, strategy, and soul - no social media machine required.
Beginning
00
DAYS
00
HOURS
00
MINS
00
SECS
Choose Your Time & Flow
Look, I know you've got a life.
(gestures at everything)
Jobs. Side hustles. Kids. That workout class you keep meaning to go to. Maybe all of the above. Probably while meal prepping.
So I've made Sip & Click work around YOUR schedule, not the other way around. Each cohort rolls together - same journey, same tools, same transformation. Just different times, different lighting.
Brunch & Build
Tuesdays & Thursdays
11a ET/8a PT
Cup in hand, making it work.
This is for my East Coast early birds and my West Coast "crack of dawn" people. My work-from-home warriors and my "before the day job" crew on the ready.
Prime Time Glow-Up
Tuesdays & Thursdays
7p ET/ 4p PT
Transforms into after-work mogul.
This is for my East Coast "day is done" people and my West Coast "still got daylight" crew. My "let me decompress before I create" folks ready to glow up.
The Digital Lounge
Tuesdays & Thursdays
10p ET / 7p PT
Sweats & bonnets welcomed.
For my East Coast "cozy mode activated" people and my West Coast "wind down and level up" crew. My comfort-first visionaries ready to vibe and strategize.
What Happens When You Say Yes
(sits across from you, eye to eye)
Write Like You Hired a Pro Copywriter
Create A Digital Home That Feels Like You
Turn Your Knowledge Into Income
Auto-Systems That Work
Move Forward & Be Seen
Don't Just Take My Word For It
From entrepreneurs and lifelong learners to late bloomers finally ready to level up - these are the voices of people I've had the honor to guide, build with, and support. Some came for strategy. Some came for skill-building. All left with something real.
"I signed up thinking I'd learn some AI tricks, but honestly? What I got was so much more. Susan helped me finally articulate what I actually do in a way that makes sense. My LinkedIn went from crickets to actual inquiries, and I'm booking clients who get it. The whole vibe shifted."
Jackie. L - Marketing Consultant
"At 48, I felt like I was too late to the digital game. Susan showed me I wasn't behind—I was just approaching it differently. The positioning work we did helped me see my experience as an asset, not a liability. My consulting practice has never been stronger, and I'm attracting the right kind of clients."
Jessica C. - Executive Coach
"The AI tools were game-changing, but what really hit different was learning how to position my expertise clearly. I went from explaining what I do in paragraphs to saying it in one sentence that actually lands. My referrals have doubled because people finally understand what I offer and who I help."
Marcus T. - Financial Advisor
"At 62, I wasn't about to let some 25-year-old with a TikTok account outpace me in my own industry. Susan helped me leverage everything I've learned over three decades and pair it with today's tools. Now I'm closing deals faster than agents half my age because I combine wisdom with the right tech. Retirement? Not happening."
Diane R. - Real Estate Broker
"Working with Susan felt like having a really smart friend walk me through everything step by step. She made the intimidating stuff feel doable, and somehow we'd be laughing while building something that completely changed how I show up online. My confidence in my digital presence is night and day different."
Sophia M. - Content Strategist
FAQ's From Real People
(Just Like You)
I've tried other courses. Will this be different?
What if my industry is different/weird/niche?
What if I'm not techy at all?
Do I have to know AI?
What do I need to participate?
Do I have to join every live session?
Can I switch vibes and times after we begin?
What if I don't know where I'm headed yet?
How much time will this actually take?
What's your refund policy?
It's Time. You're Ready.
You know that feeling when you see someone doing exactly what you do, but they're clearly using all the shiny new tech tools to get ahead? And you're sitting there like, "I could do that... probably better."
(raises eyebrow)
Yeah. I see you. Look, you're not starting from zero here; you're starting from wisdom. And I'm not promising you'll rule the internet overnight.
But you'll log off having solid skills and know how to use them.
It's a start. A good one.
(sets down cup)
Come join us! Next cohort starts soon. Three time slots available.
P.S. - The digital world isn't slowing down. But now? Neither are you.
Choose Your Sip
Starter Sip: 3 Sessions
Tues + Thurs + Tues
Everything Stater Sip Plus:
✓ Core Bio & About Page
✓ Refreshed LinkedIn
✓ One-Page Website
Total Value $750+
$397
Full Pour: 6 Sessions
Tues + Thurs + Tues + Thurs + Tues + Thurs
Everything Stater Sip Plus:
