Let's Get You AI Fluent

 
 
 
The Essential AI Table

AI Fluency for Media & Advertising Professionals.

Three full courses. The foundation, the industry, and the build. Walk in fluent.

Real Talk:

Knowing how to write a prompt is not fluency. Fluency is knowing what AI is, how it affects your business, the players behind it, and how the money is actually moving in your industry. Most courses teach one tool and leave you stuck when it changes.

This bundle includes three full courses. The whole foundation.

"It is my pleasure to recommend Susan for work that would benefit from her creative, digital, social, technology, and human connection prowess."

— Esi Eggleston Bracey, Former Chief Growth & Marketing Officer, Unilever • Advertising Hall of Fame Class of 2026

Course 1

Essential AI Fluency: The AI Landscape

17 lessons. Understand the world before you build in it.

If you want to understand AI before you build with it, this is your course. You will see who is actually building it, where the trillions are flowing, what is happening to jobs, your privacy, your kids, and the planet. Then you will know how to talk about AI in any room with confidence and context. No more nodding along to headlines you did not write.

The players building AI. Where the trillions are flowing. What is happening with jobs. Your privacy. AI bias. Corporate failures. The environment. Kids and AI. Your personal connection to it all. The vocabulary that makes you fluent in any room.

See all 17 lessons
1. The Lay of the AI Land2. What AI Actually Is3. Coding + AI Explained4. The AI Players5. Follow the Money6. The Government + AI7. AI Bias + Who is Missing From the Data8. Your Privacy + AI9. Corporations + AI Adoption Failures10. The Planet + AI11. Sit With That12. Jobs + AI13. Entrepreneurship + AI14. The Personal Connection to AI15. The Kids + AI Conversation16. The College Question17. AI Vocab You Need

Course 2

Essential AI Fluency: Media & Advertising

Three acts. Built for the rooms where media and advertising decisions get made.

If your work touches media, advertising, or audience strategy, this is your course. You will see how AI is already reshaping budgets, ROI, vendor pitches, and the rooms where deals get done. Then you will know how to walk into those rooms with more clarity than the next person.

Assume the buyer across the table, the agency, and the strategist are all figuring it out as they go. New tools. ROI measurement that keeps moving. Budgets shifting under everyone’s feet. The room belongs to whoever walks in with a little more clarity than the next person. This is the specialized layer that gets you there.

And just like the Jobs + AI lesson, every act tells you what to get fluent in. Not tools. Capabilities that age well.

See all the lessons
ACT ONE — The Landscape 1. The Lay of the Land2. AI Is Already On Your Desk3. Code Is Already Running The Room4. Sit With That (Breather) ACT TWO — Who Is Running It 5. The Players Circling Your Business6. Follow the Budgets. Follow the Revenue.7. The Compliance Reality8. Your Audience and Their Data9. Who is Missing From the Data10. When Media Companies Get AI Wrong11. The Infrastructure Underneath Your Content12. Sit With That (Breather) ACT THREE — The Business Behind the Business 13. The Buy Side Is Already Running on AI14. The Sell Side and The Seat at the Table15. The Part That Does Not Make the Press Release16. The Vocabulary That Makes You a Peer

"As the owner of a global public strategy firm that operates in high-stakes environments, staying ahead of transformative technologies like artificial intelligence is not optional. It is essential to how we think, lead, and scale. Susan did not simply show me how to use AI tools. She expanded the way I think about artificial intelligence entirely. What began as a desire to deepen my proficiency quickly became a complete shift in perspective."

— Rachel Noerdlinger, Award-winning Media Strategist & Partner at Actum

"When clients started cutting budgets because of AI, we knew we had to get ahead of it fast. Susan gave us that. Now we can do deep research, craft strategic proposals, and produce work that is genuinely AI-powered while keeping the House of JOY humanity and touch that makes us unique."

— Kelli Richardson Lawson, CEO of House of JOY

"Susan introduced me to different platforms, helped me understand each one's personality, and showed me how to customize them to my voice, tone, and style."

— Orlena Nwokah, Founder & Award-winning Global Marketing Thought Leader

Course 3

Essential AI Fluency: Platforms, Creative & Systems

51 lessons across three modules. THOUGHT. WORD. ACTION.

If you are ready to stop reading about AI and start using it, this is your course. You will set up six AI platforms, run six creative studios, and build in four labs, all using your own work, your own voice, and your own goals. Then you will walk away with a creative department, a research team, and a system that runs for you instead of the other way around.

THOUGHT 18 lessons

Six AI platforms set up, configured, and tested by you. ChatGPT. Claude. Gemini. Perplexity. NotebookLM. Microsoft Copilot.

WORD 19 lessons

Six creative studios. Image. Cinematic video. Voice cloning. Digital avatars. Web design.

ACTION 14 lessons

Four build labs. Custom GPTs. Google Gems. Claude Skills. A real app on Lovable.

See all the lessons
THOUGHT — 18 lessons 1. Welcome to THOUGHT2. Meet Your Advisory Board3. Table 1: ChatGPT4. ChatGPT Set Up5. Table 2A: Google Gemini6. Gemini Set Up7. Table 2B: Google NotebookLM8. NotebookLM Set Up9. Table 3: Claude10. Claude Set Up11. Table 4: Perplexity12. Perplexity Set Up13. Table 5: Microsoft Copilot14. Microsoft Copilot Set Up15. Take a Breather16. Prompting for Great Output17. Prompting Troubleshooting18. Well Done WORD — 19 lessons 1. Welcome to WORD2. Your Creative Studios3. How to Talk to AI for Creative Work4. When Creative Prompts Break5. Google Flow: Test Drive6. Google Flow: Go Create7. Kling: Test Drive8. Kling: Go Create9. Canva: Test Drive10. Canva: Go Create11. Mid-Way Breather12. ElevenLabs: Test Drive13. ElevenLabs: Go Create14. HeyGen: Test Drive15. HeyGen: Go Create16. Squarespace AI: Test Drive17. Squarespace AI: Go Create18. Enter the Creative Department19. You Did That ACTION — 14 lessons 1. Welcome to ACTION2. Lab 1: Custom GPTs & Agent Mode3. Building with ChatGPT Agents4. Take a Breather5. Lab 2: Google Gems & Deep Research6. Building with Gemini7. Take a Breather8. Lab 3: Claude Skills, Artifacts & MCPs9. Building with Claude10. Take a Breather11. Lab 4: Building an App on Lovable12. Take a Breather13. Connect Your AI Platforms14. Exhale

The Fluency Takeaway

What AI Fluency Looks Like

Three things you walk in with that the room can feel.

The Landscape

You read the room before you enter it.

You read the room before you enter it. Players, money, policies, failures. You walk in knowing the landscape, not reacting.

The Comfort

Every new tool feels familiar already.

You sit comfortably with the foundational tools shaping the AI universe. Every new thing that lands feels familiar already.

The Build

You build. You ship. You have the receipts.

Custom GPTs, Claude Skills, and a real app on Lovable. You leave with a creative department and a system that runs.

"Honestly, the whole AI thing felt like something I was already behind on. Susan broke it down in a way that made it click, and somehow made it fun."

— Jane Quilter, VP Finance & Operations, House of JOY

"This material is so excellent. Susan pieced this ALL together. An incredibly critically useful use of several hours. I have a MUCH better view."

— Adaora Udoji, Executive Operator & Advisor, Emerging Tech

"For such a brief investment of time, the introduction opened the gates to so much more."

— Kysha Brown, Executive Coach

Two Ways to Walk in Fluent

Built around your goals.

Self-Paced

All three courses. On your time.

Lifetime access. You and your team move at your own pace, on your own schedule. Every update built in as the AI landscape shifts.

With Susan

All three courses. Plus direct coaching.

Platforms set up live. Voices customized. Questions answered in real time. Fluency, faster, built around your specific goals.

Investment varies based on team size and engagement scope. Let’s talk about what your people actually need.

Let’s Talk ↓
 

The foundation changes everything.

Walk in ready. Walk in fluent. Walk in as a peer.

The Essential AI Table • © 2026 KENEKTS Global LLC